Showroom opening

14 November 2017

The important distribution plan of Visionnaire continues with the new openings of single-brand shops and shops in shops around the world, from China to Iran, as well as Europe and Poland.

Uniqueness, elegance and quality: a summary of the values on which Visionnaire has built its global reputation – values that have become distinctive traits of the lifestyle idea expressed in each of the new display areas opened around the world and the result of targeted and quality collaboration.

Visionnaire Warsaw opened officially on October 12th with their partner Heban, a new, 120 square metre shop in the beating heart of Poland, in historic Warsaw at Trakt Brzeski 73.

“Heban has been one of the most important players in ‘Made in Italy’ design in the Warsaw market for several years now – commented Andrea Gentilini, CEO of Visionnaire. “In recent years, they have focused on their image through a careful selection of their partners. The creation of the Visionnaire shop-in-shop stems from the desire of Mr.Tomasz Waś, owner and director of Heban, to offer the Italian Brand, expressing an image of its lifestyle in a complete and integrated way and as an ideal partner for one of a kind projects.” Poland is the market with the highest luxury furnishing consumer levels in Eastern Europe (outside of Russia) where, in recent years, Visionnaire has established itself with highly prestigious and high profile projects”

“In the Polish market, there is a strong component of contemporary demand and therefore excellent potential for the success of our new Greenery collection that was presented for the first time ever at the Milan Furniture Show in April – continues Eleonore Cavalli, Visionnaire Art Director. Greenery is the word that Visionnaire chose to tell of the re-evolution of its collection with a modern language, without forgetting its DNA and the indispensable characteristics of attention to detail and “haute-couture” craftsmanship. A proposal of luxury interiors distinguished by painstakingly crafted lines and proportions, the search for innovative materials and the crafting skills that are expressed in every element of the new collection, exclusively Made in Italy. The new 2017 collection reflects a greater use of natural materials: wood, stone, marble and a new proposal of low environmental impact materials. The new collection can be ordered from the latest catalogue that we have just distributed to our partners, whereas, for this initial launch, furnishing of the space focused on a more traditional proposal with the intention of bringing the new collection alongside it very soon.”

Among the furnishing selected were the Visionnaire brand “iconic pieces”.

The Siegfried bench, design by Samuele Mazza and Alessandro La Spada, the Babylon sofa, design by Alessandro La Spada, the Valancourt living area, design by Maria Serebranaya, and the best of the light collections such as the Brunilde sconces, design by Alessandro La Spada, the Dagonet floor lamp, design by Alessandro La Spada and Samule Mazza, as well as the spectacular Raziel, born out of collaboration between Alessandro La Spada, Samuele Mazza and Philippe Montels.”

 

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